Designing products for startups backed by
and more
OUR UI/UX DESIGN AGENCY IN NUMBERS
customer satisfaction rate
boost in conversions after redesign
top-tier designers and developers on board
of clients return for additional work
Recognized as one of the top 5 most innovative UK transport tech firms by TransportTech 2023.
Nomupay raises €35.9 million to expand unified payments access in Asia market.
Y Combinator-backed SaaS startup enabling frictionless payments via SMS.
An emerging leader in cloud gaming, successfully raised $1M in a Pre-Seed funding round.
A prominent entertainment platform with 2.5 million monthly website visits and 23 million monthly social impressions.
A collaborative GRC risk assessment platform trusted by Berkeley, Yale, and other leading institutions. TechStars graduate.
One of Asia's leading Digital Asset Exchanges (DAX), raising US$11.5M to expand its Web3 solutions.
Recognized as South Africa’s top-performing EdTech institution in 2023.
I’ve worked with other agencies before. They spent weeks doing user research, but the designs still didn’t match what I had in mind.
Our process starts with your product vision, business goals, and competitor insights — then we apply UX expertise to create a first prototype in days, not weeks. It’s built to align with your direction first, then tested with early adopters to surface real behavioural patterns and refine what matters most.
Our MVP looked clean, but the user flow was clunky — people dropped off halfway and we had no idea why.
We design UX using product logic and behavioural psychology — simplifying paths, reducing friction, and guiding users to key actions. After launch, we track drop-offs, test variations, and refine flows based on live feedback. Most products see a 30–40% engagement lift after our redesign.
The designs looked polished in Figma, but when it came time to build, everything fell apart.
We don’t throw designs over the wall. Every UI we deliver is reviewed with developers for feasibility, accessibility, and scalability. Figma files include tokens, spacing rules, and interaction specs. This reduces development rework and accelerates go-live timelines without compromising on quality
Identify friction points and drop-offs with expert review and behavioural data.
Map task flows to streamline decision-making and reduce cognitive load.
Organize features and content into clear, scalable navigation systems
Draft screen layouts and flows before applying visuals or interactions.
Create clickable prototypes to validate flows and gather early feedback.
High-fidelity UI aligned with product goals, platform rules, and visual clarity.
Reusable components and layout rules, delivered in dev-ready Figma libraries.
Add motion cues like hovers, loaders, and confirmations to guide user behaviour.
Enhance product stories with scroll-based motion or 3D UI elements.
Specs, tokens, and design files built for efficient implementation.
#Website design #Website development
React, Three.js, WebGL
5 months
+40% increase in user engagement
3x faster platform navigation
Awwwards "Site of the Day" for Best Interactive Design
#UX audit #Product redesign #Frontend development
Next.js, TypeScript, React Redux
6 months
+35% "Add Money" conversion rate
+30% "Money Transfer" completion rate
Raised $1M in additional funding within 6 months
#UX Audit #Product redesign #Front-end development #Team extention
React, Python, AWS
12 months, ongoing
2x faster user workflows
50% shorter time-to-market
Nominated for UX Design Award 2024
Scalable platforms for growth-focused teams
HIPAA-compliant UX for digital health products
Decentralized platforms with human-first UX
Digital learning platforms that engage and scale
UX built for compliance, clarity, and conversion
Scalable platforms for growth-focused teams
HIPAA-compliant UX for digital health products
Decentralized platforms with human-first UX
Digital learning platforms that engage and scale
UX built for compliance, clarity, and conversion
We outline every screen’s structure and decision path, aligning key flows before any visual design starts.
Clickable wireframes let us test core navigation and feature logic early — without wasting time on visuals.
We apply layout structure and interaction patterns to simulate user experience with visual cues but minimal polish.
We define the UI direction and build reusable components in Figma to scale design consistently across your product.
We create fully designed, clickable prototypes that simulate the live product — used for stakeholder sign-off, demos, and internal testing.
We gather structured input from real users and your internal team to fine-tune flow, messaging, and usability before handoff.
We codify typography, colours, spacing, interaction states, and layout logic into a scalable, developer-aligned design system.
We deliver clear specs, redlines, tokens, and behaviour logic — everything the dev team needs to build without friction.
Craig Tortolani
CPO at Dekryption LabsAlex Friedman
CEO at Open PathNot only is the team extremely communicative, their work is exceptional. I have never worked with a team so talented while also being competitively priced and communicative.
KlickEx Team
George Fry
Founder at NeapThe quality of the designs is fantastic. Phenomenon Studio works at speed and is extremely punctual with timelines. They deliver top-notch outcomes with exceptional designs.
Andre Guerra
Co-Owner at RADCAT DesignKevin Alvarez
Founder & General Partner, PredictivePhenomenon Studio's ability to translate concepts and rough design mock-ups into high-fidelity assets, designs, and visuals was very impressive. The goal was to maintain simple elegance in the design aesthetic, and they did it very well.
Our work looks sharp today and stays usable tomorrow — designed around long-term value, not short-term gimmicks. Scalable systems, brand consistency, and smart UX that grows with your product.
Every component is built with devs in mind: design tokens, accessibility, reusability, and real-world constraints. We collaborate with your team, reuse existing elements, and stay involved until everything’s live.
We plug into your tools (Slack, Figma, Jira, Notion), adapt to your sprint cycles, and operate like an extension of your team. Need a full product squad or one embedded designer? We match your workflow.
From investor-ready MVPs to enterprise dashboards, we’ve designed products that solve complex problems and scale with confidence. We know what growth-stage startups need to win.
UI/UX design is the practice of planning how a product works (UX) and how it looks (UI). At Phenomenon, we treat design as a system — where UX defines the flow, logic, and behaviour, and UI brings it to life through scalable components, visual hierarchy, and interface clarity. Both are tied to product goals, not just surface polish.
UX design maps the structure — what users need to do, and how quickly they can get there. UI design builds the final layout, screens, and visuals. At Phenomenon, we don’t treat UX design vs UI design as a split — they’re handled as a single, strategic system built around product logic and business goals. Our process always starts with UX logic — decision paths, flows, wireframes — and only then moves to visual direction, modular UI kits, and design systems. That sequencing is what keeps products usable at scale.
At Phenomenon, a UI/UX designer does more than wireframe and colour screens. They define user flows, structure decisions, and translate product logic into clean, dev-ready layouts. That means building prototypes early, aligning with business goals, stress-testing usability, and handing off real Figma systems — not static visuals — to developers.
In actual product development, UI & UX design means planning everything from feature hierarchy to user journeys to developer-ready layouts. At Phenomenon, design happens with constraints in mind: timelines, scalability, and behaviour data. We use lightweight discovery, early feedback loops, and a design system approach to avoid bottlenecks later.
Hiring a full in-house team takes time. Our UI/UX design services plug in immediately — with a senior-level team, proven workflows, and dev-ready files. We’ve supported 120+ launches, including SaaS, fintech, and Web3 platforms, where velocity, user adoption, and visual clarity directly affect funding and retention.
Yes, our UI UX design internship is hands-on — interns work alongside our senior team on real client projects, learning everything from wireframing and prototyping to high-fidelity interface creation and documentation. It’s designed to build future-ready user experience designers and interface thinkers.
The cost depends on the scope — whether it’s an MVP, a full redesign, or ongoing team extension. We offer three engagement models tailored to project needs, timeline, and complexity. Book a consultation for a custom estimate.
Both. We’re a full-service UI/UX design company offering strategy, design systems, and dev-ready files — but also operate as a UX consulting partner for teams needing deep discovery, audit, or validation support.
As a user interface design company, we create dev-ready UIs using scalable components, design tokens, and performance-aligned visuals. Every design is backed by UX logic and ready for implementation from day one.