Easily – Promo website for the super app

As we kicked off the Easily promo site project, we took a close look at what other similar services were doing and who our potential users are and what they need. This helped us figure out how to make Easily stand out from the competition and give users exactly what they’re looking for.

It’s all about crafting a promo site that’s not just different but also perfectly matches what our users want.

Competitor analysis

In our approach to the Competitor Analysis for the Easily promo site, we began by identifying key players in the same field. We paid close attention to the user experience on their platforms, studying how users interacted with features.

Additionally, we delved into the design and branding strategies employed by competitors, aiming to understand what resonates with users. Analyzing user feedback provided valuable insights into user preferences and pain points on existing platforms.

Persona Analysis

In our approach to creating User Personas for the Easily promo site project, we started by understanding who our potential users are. This involved exploring their needs, behaviors, and preferences through research and analysis.

The creation of User Personas allows us to tailor the promo site to resonate with our target audience. It guides decisions related to content presentation, design elements, and user engagement strategies, ensuring that Easily aligns seamlessly with the needs and expectations of our users.

Mapping

Our team created the app architecture based on insights gathered from competitor analysis, persona analysis, and valuable feedback from the client. The design process was guided by these key elements, ensuring a well-informed and user-centric app structure.

We were excited to design a promo site for Easily, a web super app that puts all essential services in one place. Our goal was to create a website that looks good and tells users exactly what it does. We wanted to show people what Easily is all about, so our site is like the front door that welcomes users to Easily. It’s a friendly place where users can learn about all the cool things Easily can do.

Wireframes

We made detailed wireframes to map out how the product would look and work. This helped us plan where important things go and how users will interact with them. It’s like building a blueprint before getting into the UI stage.

Moodboard & Design Concept

We crafted a set of visuals, including images, colors, typography, and more, to set the mood and style of the design, all in line with the existing Easily branding. This step helped us agree on how the design should look and feel, creating a unified visual language for the project.

These visuals served as a guide and inspiration throughout the following design phases, guaranteeing a cohesive and captivating user experience.

UI Design

Once the Moodboard and Concept got the green light, we jumped into UI design to give the design concept a real presence. The goal here was to craft an interface that’s not only user-friendly but also looks good, all in harmony with the overall design vision.

To make things efficient for our developers, we built design components integrated into the Design system, ensuring a smooth transition from design to development.

Interactions

In this phase, we built a prototype to mimic how users would interact with the product. This gave us and stakeholders a firsthand experience of the features and functions before the actual development began.

Prototyping was key to testing design choices, collecting feedback, and refining the user experience through iterations, all of which informed the final product development.