The main objective was to build a visual experience that illustrates innovative app solutions the best. Our main goal was to translate their philosophy, values and mission into a consistent branding concept.

A task, we successfully accomplished, was the development of a website and corporate identity for Appsent. We are pleased to share the results of this work with you.

Scope of work

• Logo design
• Marketing assets for advertising and promotion campaigns
• Guideline for consistent usage of brand elements
• 3D Illustration design for Brand Identity

Logo idea and execution

Our main challenge was to come up with a logo that would be easily recognizable and memorable, but also convey the deep ideas associated with the company. We created a symbol that visualizes the concept of development and growth.

The logo includes a stylized capital “A,” which is also similar to the app download icon. This design element reminds us of the company’s specialization in app development, creating a kind of hint to their activity. We made sure not only to consider the aesthetics, but also to give the logo a meaning that is in line with the company.

Brand colors

Color palette is crucial for brand identity, reflecting its character. Our brand represents professionalism and innovation, embodied in a palette evoking reliability, cleanliness, modernity, and professionalism, aligning seamlessly with our identity.

Typography solution

Typography, like a brand colors, is a vital part of visual identity, on part with other corporate elements, conveying the intended message. For Appsent, font selection aligns with values and accessibility, favoring free options to ensure ease of use.

We are always creating a variety of brand assets – from digital resources to printable items. For this reason, we have developed a set of brand elements covering key areas of communication to represent the brand the best.

It’s hard to imagine effective digital branding without social media. We created an effective brand language that not only ensured recognizability, but also increased the memorability of the company’s style in social media.

To ensure the proper use of the brand assets, we have established primary brand guidelines. This document explains the rules for using the logo, color palette, typography, and other graphic assets. These resources are organized in a common folder that contains all brand assets and is easily accessible for use.