Appsent – Branding for the Application Developers company

Logo idea and execution

Our main challenge was to come up with a logo that would be easily recognizable and memorable, but also convey the deep ideas associated with the company. We created a symbol that visualizes the concept of development and growth.

The logo includes a stylized capital “A,” which is also similar to the app download icon. This design element reminds us of the company’s specialization in app development, creating a kind of hint to their activity. We made sure not only to consider the aesthetics, but also to give the logo a meaning that is in line with the company.

Brand colors

Color palette is crucial for brand identity, reflecting its character. Our brand represents professionalism and innovation, embodied in a palette evoking reliability, cleanliness, modernity, and professionalism, aligning seamlessly with our identity.

Typography solution

Typography, like a brand colors, is a vital part of visual identity, on part with other corporate elements, conveying the intended message. For Appsent, font selection aligns with values and accessibility, favoring free options to ensure ease of use.

The team created a world-class corporate identity, design and developed a website that helped the client to prove itself, and strengthen its position in the market.

• The branding increased the attractiveness of the product and Appsent’s brand recognition.
• The company had all the necessary marketing materials for promotions and events that would further boost its business growth.
• Thanks to Phenomenon Studio, the website has seen a steady increase in visitors and engagement.
• The client and our team are getting tons of positive feedback from the audience about the new visual style.

Our team is very thankful to Appsent for their trust in us and proud to have been a significant part of the product!