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Product Discovery Services

Build Smart from the Start

Turn your app idea into a launch-ready plan with our Product Discovery Services. We focus on identifying the critical features your app needs to meet market demands, aiming to cut development costs by eliminating unnecessary functionalities. Our approach sets you up for a swift and efficient launch, ensuring you invest only in features that add real value.

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Wayels: Courier system dashboard

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Product Discovery Services We Provide

/01

Technical & Product Documentation

Our technical and product documentation service begins with a Solution Architect defining server specifications, potential integrations, and the technology stack. We conduct initial meetings to align business ideas with technical requirements and finalize documentation that includes business logic, goals, and detailed functionality.
/02

Feature Prioritization

Our feature prioritization service helps you identify and focus on the most critical features for your product's success. By evaluating user needs, business goals, and technical feasibility, we ensure your development efforts are aligned with what matters most, saving time and resources.
/03

Market & User Research

Our market and user research service comprehensively analyzes competitors and market trends, using surveys and other methods to gather valuable insights. By understanding what kind of product users expect, we inform your product strategy to ensure it meets user needs and stands out in the market. This research is crucial for aligning your product with market demands and achieving a successful launch.
/04

Technical Feasibility Assessment

We evaluate the practicality of your product idea from a technical standpoint by analyzing the technology requirements, potential challenges, and resource needs to ensure your concept is viable and can be effectively developed within your constraints. The result of this service is a comprehensive estimation that covers all aspects of your project.

Why Choose Phenomenon

120+

Launched products

$1B+

Investments raised by clients

Years in the market

When to Consider Product Discovery Services

Lack of Feature Prioritization

Identify and prioritize critical features to focus development efforts efficiently.

Accurate Cost Estimation Needed

To plan your budget effectively, get precise estimates for development, server, and cloud service costs.

Architectural Clarity Required

Establish a solid architectural foundation to guide design patterns and technical constraints.

Begin Your Phenomenal Journey with a Product Discovery Service

We’ll secure your success by integrating the best industry experts and incredible skills. Your dream is in the right hands.

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The Process of Product Discovery

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Step 1

Stakeholders Interview

First, we conduct a comprehensive UX audit to identify usability issues and areas for improvement. This initial step gathers essential insights to guide the redesign process.

Step 2

Research & Insights Gathering

We conduct thorough research and gather insights to understand user needs and market conditions, primarily led by the UI/UX design team.

Step 3

Product Documentation

Our team creates comprehensive product documentation detailing the concept, features, and requirements, involving both UI/UX teams and a business analyst.

Step 4

Technical Documentation

A solution architect develops technical documentation to outline the technical requirements.

Step 5

Features Decomposition & Prioritization

At this step, our business analyst breaks down the product features and prioritizes them based on user needs, technical feasibility, and business goals. The duration will vary based on the project's complexity.

Step 6

User Flows

Our UI/UX team designs detailed user flows to map out the user journey and interactions with the product, ensuring a seamless user experience.

Step 7

Estimation

We develop project estimations to outline the timeframes, involving both development and design teams.

Step 1

Stakeholders Interview

First, we conduct a comprehensive UX audit to identify usability issues and areas for improvement. This initial step gathers essential insights to guide the redesign process.
Step 2

Research & Insights Gathering

We conduct thorough research and gather insights to understand user needs and market conditions, primarily led by the UI/UX design team.
Step 3

Product Documentation

Our team creates comprehensive product documentation detailing the concept, features, and requirements, involving both UI/UX teams and a business analyst.
Step 4

Technical Documentation

A solution architect develops technical documentation to outline the technical requirements.
Step 5

Features Decomposition & Prioritization

At this step, our business analyst breaks down the product features and prioritizes them based on user needs, technical feasibility, and business goals. The duration will vary based on the project's complexity.
Step 6

User Flows

Our UI/UX team designs detailed user flows to map out the user journey and interactions with the product, ensuring a seamless user experience.
Step 7

Estimation

We develop project estimations to outline the timeframes, involving both development and design teams.

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Proud to collaborate with leading innovators and businesses

Airportr

Airline-integrated technology platform that provides smart baggage solutions

TOP 5 of the most innovative UK transport tech firm by TransportTech 2023

Qurtuba Online

Digital Islamic distance education provider based in South Africa

Top performing Educational Institution in South Africa 2023

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30% increase in user engagement within the first three months, highlighted in Forbes

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AI research and product company that develops generative models

7th Best AI model in the world, raised US$300 million

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Platform that runs 22 local event guides and a ticket membership

Averaging 2.5 million monthly website visits and 23 million monthly social impressions

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Family budgeting mobile app

Secured $500K in seed funding and was featured in top personal finance blogs

Phelix

AI powered automation platform for healthcare

Raised US$5M

Tokenize

Singapore-headquartered digital assets exchange

One of Asia’s Leading Digital Assets Exchanges (DAX), raised US$11.5 million

Assetario

Revenue optimization SaaS engine for mobile app brands

The platform has proven to generate a substantial uplift in revenue - more than 25%, raised US$4M

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Leading Innovators in Immersive/VR Learning Experiences by Acquisition International

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Adopted by over 200 restaurants within its first year

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"Most Promising Centech Company" 2024, Seed US$ 2.7M

Hammock

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Proptech Company of the Year, Seed £1M

Datashyp

Parcel Audit Software driven by data and enhanced with AI

$208,8k - the amount of savings found and delivered to one of Datashyp's clients, within the first 2 months

Saifast

Accounting platform for UK landlords

Proptech Company of the Year, Seed £1M

Show all

Airportr

Airline-integrated technology platform that provides smart baggage solutions

TOP 5 of the most innovative UK transport tech firm by TransportTech 2023

Qurtuba Online

Digital Islamic distance education provider based in South Africa

Top performing Educational Institution in South Africa 2023

Medicare

Digital doctor mobile app

30% increase in user engagement within the first three months, highlighted in Forbes

Reka AI

AI research and product company that develops generative models

7th Best AI model in the world, raised US$300 million

DoStuffMedia

Platform that runs 22 local event guides and a ticket membership

Averaging 2.5 million monthly website visits and 23 million monthly social impressions

Keap

Family budgeting mobile app

Secured $500K in seed funding and was featured in top personal finance blogs

Phelix

AI powered automation platform for healthcare

Raised US$5M

Tokenize

Singapore-headquartered digital assets exchange

One of Asia’s Leading Digital Assets Exchanges (DAX), raised US$11.5 million

Assetario

Revenue optimization SaaS engine for mobile app brands

The platform has proven to generate a substantial uplift in revenue - more than 25%, raised US$4M

UP360

Immersive learning platform for high-quality education & training

Leading Innovators in Immersive/VR Learning Experiences by Acquisition International

Tabela

Management system for restaurants

Adopted by over 200 restaurants within its first year

Isora GRC

Collaborative GRC assessment platform for risk management

Tech Stars graduates, used by Berkeley, Yale, and other top educational institutions

One Text

Frictionless payments via SMS

Backed by YCombinator

DitchLabs

Digital health company pioneering nicotine addiction treatment

"Most Promising Centech Company" 2024, Seed US$ 2.7M

Hammock

Accounting platform for UK landlords

Proptech Company of the Year, Seed £1M

Datashyp

Parcel Audit Software driven by data and enhanced with AI

$208,8k - the amount of savings found and delivered to one of Datashyp's clients, within the first 2 months

Saifast

Accounting platform for UK landlords

Proptech Company of the Year, Seed £1M

Show all

Benefits of our Product Discovery Services

Product discovery helps you plan and create a solid foundation for your product, ensuring it aligns with market needs and user expectations before full-scale development. Identifying and prioritizing core features saves valuable resources and reduces development risks, leading to a more efficient and focused development process.

Reduced Development Risk

30%

Reduced development risk involves thorough preparation to identify necessary features and proper design, preventing costly mistakes. This approach saves resources and improves project success rates by ensuring your concept meets market needs. 30% of software projects fail before completion, so a clear understanding from the start is crucial to reduce this risk and improve the chances of project success.
Developed Effective User Experience

88%

Designing an app that truly addresses user needs and expectations matters because 88% of internet users are less likely to use the product again after a poor user experience.
Increased Development Efficiency

36%

36% of developers cite rework, unplanned work, and changes as their biggest challenges. Focus on the right features from the start and save time and resources.
Stronger Product-Market Fit

35%

Nearly 35% of startups fail because there is no market need for their product. Our Product Discovery service ensures your product addresses real market needs, preventing costly failures down the line.

Pricing

Product Discovery starts at $6,000, with the final cost and timeline varying based on project complexity, the depth of user research required, and the detail needed in documentation and technical specs. Reach out to us for a detailed estimate customized to your project’s specific needs.

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What’s the Next Stage After a Product Discovery Service?

After a product discovery service, our customers usually choose to proceed to get the most out of our cooperation, leveraging our expertise to refine and expand their product for maximum market impact.

Make It Happen

Team Extension

Add specialized professionals to seamlessly integrate and boost your project's results.

Dedicated Team

A complete delivery team with a proven track record. This team of specialized professionals will handle all your needs from concept to launch.

End-to-End Product Development

Simplify your journey: end-to-end product development — all under one roof.

Don't just take our word for it.

See what our clients say.

"Our existing clients and investors are delighted with the outcome. They are a team of professionals who cares about quality and timelines. I highly recommend them to collaborate with!"

Anna Figura

Product Manager, Assetario

5.0

"The speed and quality at which they were able to take a concept and some rough, half-baked wireframes and turn them into an amazing and functional consumer-level product. I am blown away by the quality of work done by Phenomenon Studio."

Mike Abbott

Co-Founder, Polyform Studio

5.0

"High level deliverables and an extremely detailed breakdown of works to be completed. We plan to use them for all of our projects!"

Craig Kirk

Co-Founder, Bounty Hunter Ltd

5.0

"They provided us with an excellent product that served our purposes well. I was impressed at their knowledge and skillset in bringing to life every idea we had."

Jason Timpson

Marketing Director, Golf Community Development

5.0

"The quality of the designs is fantastic. Also, the ability to work with us despite us being early-stage and needing to iterate quickly. The communication is excellent which is important to me when needing someone to clarify certain aspects."

George Fry

Managing Director, Neap

5.0

Got Questions?
 We've Got Answers!

What is Product Discovery?

Product Discovery is the initial phase in product development, during which teams identify and validate the problem to solve, understand customer needs, and define the product’s scope. It involves research, ideation, and validation activities to ensure the product idea is viable and valuable.

Why is the Product Discovery phase important?

It helps ensure the product addresses real user needs and problems, reducing the risk of building something that fails in the market. It sets a clear direction for development, saving time and resources by preventing costly pivots later.

What are the key goals of the Product Discovery phase?

The key goals of the Product Discovery phase are to create a comprehensive understanding of the project’s overall scope and validate the problem and solution. The phase includes feature prioritization and creating a product requirements document to define the product’s core features and value proposition. Finally, a feature roadmap is established to guide development, ensuring the product concept is viable, feasible, and desirable.

How long does the Product Discovery phase typically take?

The duration of the Product Discovery phase typically ranges from 120 to 345 hours, lasting between a few weeks and a couple of months, depending on the project’s complexity and scope. Allocating enough time to thoroughly understand the problem and validate the solution is crucial. Contact us for a more precise estimation tailored to your project’s needs.

What are the key elements of an effective product discovery process?

Key elements of an effective product discovery process include conducting a stakeholder interview to gather initial insights, creating comprehensive product documentation, and performing research to understand user needs and market conditions. The process involves decomposing and prioritizing features, designing detailed user flows, and developing technical documentation and estimateions to outline the technical requirements and timeframes.

What happens after the Product Discovery phase?

After the Product Discovery phase, the insights and validated user flows are used to create detailed product requirements and development plans. The project then moves into the design phase, followed by a product development phase, where the actual building, testing, and product refinement occur.