Promo website for budgeting mobile app

We worked on creating a promotional website for Easily, a finance management app, highlighting its features in a straightforward manner. The aim was to design a site that’s visually appealing and informative, providing a clear picture of what Easily offers. Using simple language and interactive elements, we ensured the site is easy to navigate. The focus was on introducing users to Easily and showcasing its benefits. Our promo site serves as the welcoming entrance to Easily, offering a friendly and informative experience about what Easily can bring to users.

The client’s request was to create a dynamic and visually appealing promotional website that effectively communicates the key features, benefits, and unique selling points of Easily. The goal was to engage the target audience, primarily millennials and Gen Z, and showcase the app’s diverse functionalities.

Our team was excited to bring client’s vision to life and create an engaging platform that reflects the unique spirit of Easily. So we designed a website with an intuitive design that aligns with Easily’s user-friendly ethos. Highlighted Easily’s diverse features, focusing on finance management, travel planning, and the fast delivery marketplace. We also used straightforward language and intuitive design to convey the ease of integration into daily routines.

When we launched the Easily promo site project, we closely examined similar services and identified our potential users and their needs. This insight helped us differentiate Easily from competitors and tailor our offerings to meet users’ exact needs.

It’s all about crafting a promo site that’s not just different but also perfectly matches what our users want.

In our approach to the Competitor Analysis for the Easily promo site, we started by identifying key players in the same field. We focused on the user experience of their platforms, analyzing how users interacted with features.

We also explored the design and branding strategies of our competitors, aiming to understand what appeals to users. By analyzing user feedback, we gained valuable insights into user preferences and the pain points experienced on existing platforms.

Our team created the app architecture based on insights gathered from competitor analysis, persona analysis, and valuable feedback from the client. The design process was guided by these key elements, ensuring a well-informed and user-centric app structure.

We were thrilled to design the promo site for Easily, a comprehensive web super app that consolidates essential services. Our goal was to create an attractive, informative website that clearly communicates what Easily offers. The site serves as a welcoming gateway, introducing users to the functionalities and benefits of Easily.

We created detailed wireframes to map out the product’s appearance and functionality. This planning helped us determine the placement of key elements and how users would interact with them. It’s akin to drafting a blueprint before moving on to the UI design stage.

Once the Moodboard and Concept got the green light, we jumped into UI design to give the design concept a real presence. The goal here was to craft an interface that’s not only user-friendly but also looks good, all in harmony with the overall design vision.

To streamline the process for our developers, we created design components that are integrated into the Design System, ensuring a smooth transition from design to development.

In this phase, we built a prototype to mimic how users would interact with the product. This gave us and stakeholders a firsthand experience of the features and functions before the actual development began.

Prototyping was key to testing design choices, collecting feedback, and refining the user experience through iterations, all of which informed the final product development.