UVER – Promo website for mobile application

In the research phase for the UVER project, our approach included a detailed competitor analysis to identify unique positioning opportunities for UVER, consultations with marketing experts to align with current ed-tech trends, and website mapping to ensure an intuitive and user-friendly site structure. This comprehensive methodology was crucial in developing UVER’s strategic presence in the market.

Competitor Analysis

The task of competitor analysis was to systematically evaluate and understand the offerings, strengths, weaknesses, and strategies of existing university search and application app websites.
This critical step informed our strategy for marketing and website design, ensuring that UVER could effectively stand out in a competitive landscape.

What we’ve done

We conducted an in-depth examination of competing university search and application app websites. This included assessing their features, USPs, marketing strategies, and user reviews. Our goal was to identify gaps in their offerings and areas where UVER could excel or offer something unique.

Consult

We needed to leverage marketing specialists’ expertise in developing a robust and effective marketing strategy.

Their insights were crucial for crafting a marketing approach that not only resonated with potential users but also distinguished UVER in a competitive ed-tech landscape.

What we’ve done

We engaged with marketing experts to gain insights into the latest trends in digital marketing, particularly in the ed-tech sector. This helped us understand the most effective ways of messaging USP to the target audience. The consultants also provided valuable advice on branding, positioning, and customer engagement tactics.

Map

We focused on creating a structured, user-friendly website layout that would enhance user experience and facilitate easy navigation.

In the design phase, our focus was on creating an aesthetically pleasing and functional website that aligned with the app’s branding and user experience goals. We followed a structured approach, beginning with wireframes to outline the basic structure and layout. This progressed to a refined visual design, incorporating interactive elements to ensure a seamless and engaging user experience.

Wireframes

In the wireframes stage, we crafted basic blueprints of the landing page, focusing on a layout that would support our client’s goals. This involved strategically organizing content and navigation to optimize user engagement and conversion paths, setting a solid foundation for the visual and interactive design elements to follow.

Moodboard & Design Concept

We established the visual theme, choosing blue, white, and black as main colors. Blue was selected for its connotations of trust and intelligence, essential in education, while white and black provided clarity and contrast for readability and sophistication. This color scheme was key in shaping the project’s visual identity, aligning with the app’s branding and user engagement goals.

UI Design

This stage was the culmination of previous efforts. We focused on creating a cohesive, user-friendly interface, with special attention to a responsive design that worked seamlessly across all devices, including an optimized mobile version. This stage brought together all the elements to form a visually appealing and practical user interface.