The idea was to create a service for delivering products and goods. The service would make modern technology accessible to everyone, offering solutions for different budgets and target audiences. Since our market is the traditional Italian one, it makes sense to use a clever and spirited design that will resonate with the chosen target audience.
Rapida trusted us with the development of brand identity and communication model. We’re very excited to share the results.

Scope of work

• Logo design
• Marketing assets for advertising and promotion campaigns
• Guideline for consistent usage of brand elements
• Marketing communication solution

Logo idea and execution

The idea of the logo is to show the accessibility of delivery for everyone and to emphasize the main advantages and philosophy of the company. The main visual image is a grapheme – the walking letter R. This metaphor embodies accessibility and openliness. Dynamic forms allows brand visuals to underline the rapidity, creativity and uniqueness of the service.
We have provided a wide range of layout options for the logo to cover all possible ways of placing the logo. This will make it recognizable and memorable.

Brand colors

Color palette is an essential tool for identifying a brand because it helps to convey the feel and personality of a brand.
The main idea of the tone of the brand is to bring joy and pleasure to the customers by using the delivery service. To reinforce this effect, we created a palette that reflects a feeling of balance between modern and traditional, passionate and original.

Typography solution

Brand typography is another important aspect of branding. It helps organize written content and aligns it with the message the brand wants to communicate to customers.
Our choice of typeface was based on affordable solutions and simple, clean grotesque fonts. This allowed the brand to communicate in the right tone and convey key meanings such as freshness, organicity, as well as modernity and accessibility.

Considering that the packaging is the main attribute of the delivery service, we decided to turn it into a marketing tool that would allow us to communicate with the target audience and make them feel our values. We offered a wide range of packaging and delivery options. Our slogan became the main element of the packaging design with the addition of different content parts depending on the advantage of our delivery that we want to highlight.
In this way, the packaging has become a powerful, convenient and effective communication tool.

Outfit

We take care of our employees, so we have provided a lot of options for uniforms for different types of weather conditions.
We provided a communicative model into a uniform to create a crew spirit in the team and make it more coherent, because the loader is a team work.

It is difficult for now to imagine effective digital branding without social media. We developed a consistent brand language, that made the brand recognizable and improved the memorability of the brand style.

To ensure that the brand identity will be used correctly, we created extended brand guidelines that clarify the appropriate usage of the logo, color palette, typography, and other graphic elements, and collected them in a complete folder of all brand assets for easy access.