Pragmatike – connecting businesses with top remote tech talent
Pragmatike – connecting businesses with top remote tech talent - Website Development - Photo 1
Clearer 
brand positioning

Reinforced the brand’s core values through a compelling rebranding campaign, resulting in a successful scaling into the competitive market.

Reduced 
maintance costs

Created a branding system that streamlined marketing collateral production, saving the client 33% in time annually.

Customer loyalty
and trust

Established a strong, memorable brand presence that increased customer recognition by 13%.


Overview
Seamlessly connecting businesses with remote tech talent

Pragmatike is a platform that redefines how companies hire remote professionals. Leveraging a human-centered approach and advanced technologies, it bridges the gap between businesses and highly skilled developers, designers, and product managers. With operations in over 60 countries, Pragmatike ensures efficiency, trust, and quality in every hire.

Client
Pragmatike Image - 197560France
Services
Brand identity Branding guidelines Marketing assets design
Review
What client says
Image - 1727944513081
Mathias Guigui
Co-Founder, Pragmatike
When working on your website, always do it with professionals. Big thanks to Phenomenon Studio for the work put in!
Business needs
Client request & business goals

Pragmatike approached us with the goal of redefining their brand identity to better reflect their innovative approach to remote tech hiring. The primary objective was to emphasize their global reach, human-centered values, and commitment to connecting businesses with top-tier talent.

Our role

We took on the challenge of crafting a brand identity that aligns with Pragmatike’s vision of seamless remote hiring. Our role encompassed developing a modern and scalable design system, creating a logo that reflects innovation and trust, and defining clear brand guidelines for consistent use across platforms. By combining strategy with creativity, we ensured that every element of the brand communicates Pragmatike’s expertise and global reach.

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Project
Problems & solutions
Problem
Pragmatike’s brand identity doesn’t clearly reflect innovative approach and remote tech hiring lead position.
Solution
Developed a visually striking and professional identity, emphasizing innovation and trust.
Problem
Pragmatike doesn’t conveying reliability and professionalism to potential clients in a competitive market.
Solution
Designed branding elements that inspire confidence and showcase Pragmatike’s commitment to quality and human-centered values.
Problem
Pragmatike has no design system that would ensure consistent communication across all touchpoints.
Solution
Delivered clear guidelines for consistent use of brand elements across all platforms and mediums.
Branding Stages
Branding

The branding process for Hyperbridge focused on translating its vision of secure, trustless blockchain interoperability into a cohesive and forward-thinking identity. By crafting a modern and adaptable visual system, we ensured that the brand communicates technological sophistication, reliability, and innovation. Each design element was carefully developed to reinforce Hyperbridge’s mission, making it accessible to developers and enterprises alike. From foundational visual assets to comprehensive brand guidelines, every aspect was designed to create a consistent and recognizable presence across all touchpoints.

Stages

  • Logo Design
  • Colors & Typography
  • Brand Assets
  • Brand Guidelines
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Stage 1
Logo Design

The logo design process focused on creating a visual symbol that encapsulates Pragmatike’s essence: innovation, professionalism, and a pragmatic approach. By combining the abstract representation of the letter “P” with the concept of a magnifying glass, the logo highlights the brand’s expertise in connecting businesses with the right professionals. The dynamic design conveys speed and precision, while its minimalistic style ensures clarity and recognition across diverse platforms. This approach provided a solid starting point for building a cohesive and versatile brand identity.

Pragmatike – connecting businesses with top remote tech talent - Website Development - Photo 6
Pragmatike – connecting businesses with top remote tech talent - Website Development - Photo 7
Stage 2
Colors & Typography

The selected colors and typography were designed to address the need for a modern, professional, and approachable brand identity. By combining dynamic accents with neutral tones, we created a palette that balances energy and trust, while the typography ensures clarity and versatility across all applications. Together, these elements form a cohesive visual system that strengthens Pragmatike’s presence and enhances its communication across platforms.

Pragmatike – connecting businesses with top remote tech talent - Website Development - Photo 12
Stage 3
Brand Assets

The brand assets were designed as key communication tools to connect Pragmatike with its clients effectively. Each asset was crafted to convey the brand’s professionalism, innovation, and trustworthiness while maintaining a consistent visual language. By seamlessly integrating these assets across digital platforms and physical materials, we ensured that every interaction reinforces the company’s message and strengthens its relationship with the audience.

Pragmatike – connecting businesses with top remote tech talent - Website Development - Photo 15
Stage 4
Brand Guidelines

The brand guidelines serve as a comprehensive framework to ensure consistent and effective communication of Pragmatike’s identity. These guidelines provide clear instructions on how to use visual elements, such as the logo, typography, and color palette, across various platforms and materials. By establishing these standards, we created a cohesive system that allows the brand to maintain its professionalism and clarity while adapting to different communication needs.

Pragmatike – connecting businesses with top remote tech talent - Website Development - Photo 18
Pragmatike – connecting businesses with top remote tech talent - Website Development - Photo 19
Conclusion
Results
Clearer
 brand positioning

Reinforced the brand’s core values through a compelling rebranding campaign, resulting in a successful scaling into the competitive market.

Reduced
 maintance costs

Created a branding system that streamlined marketing collateral production, saving the client 33% in time annually.


Customer loyalty
and trust

Established a strong, memorable brand presence that increased customer recognition by 13%.

The rebranding project for Pragmatike marked a transformative step in redefining its identity and communication. By addressing key challenges and focusing on the company’s core values, we created a cohesive brand that reflects professionalism, innovation, and global expertise. This new identity not only strengthened Pragmatike’s visual presence but also enhanced its connection with clients and partners, ensuring consistency and impact across all touchpoints.

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