Analysis of competitors
The competitor analysis serves the purpose of systematically reviewing promotional websites related to web and mobile apps. It aims to identify and evaluate their strengths, weaknesses, as well as opportunities and threats in the marketplace. Special focus is placed on how apps showcase their functionality, unique selling proposition, and overall positioning in the market.
Through competitor analysis, we pinpointed opportunities to distinguish ourselves and effectively showcase our distinctiveness and capabilities to potential customers.
What we’ve done
During our research, we deliberately chose the most exceptional promotional websites, not limiting ourselves to those of similar apps. Our decision was influenced by the distinctive functionality of our app, as we aimed to comprehend how competitors showcase their products, highlight their benefits and functionalities, and position themselves within the market.
By adopting this approach, we were able to pinpoint several crucial factors:
- Firstly, we observed that only a few competitors considered user preferences when it came to reading lengthy texts to comprehend how their app functions. Recognizing this, we determined that employing interactive elements and animations would be the optimal approach to swiftly and clearly convey information about our app’s capabilities.
- Secondly, understanding how competitors conveyed their product information and benefits allowed us to fine-tune our communication strategies. We tailored our messaging to clearly and persuasively communicate the value of our platform to potential users.
Overall, the analysis of competitors played a pivotal role in guiding our platform’s development and growth. It empowered us to refine our strategies, improve user experience, and leverage our unique strengths to establish a strong presence in the competitive world of NFT collection generators.