Dmytro Kirsanov, Phenomenon Author

Dmytro Kirsanov Head of Art

May 7, 2025 8 min read

The Difference Between a Good-Looking Brand and a Working Branding Design

What makes a brand successful? Is it the logo design, the Instagram grid, the bold color palette that turns heads? While these visual elements get attention first, they are only part of the equation.

Design

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